VIDEO: Contractor PR - Write Articles To Promote Yourself
This video is part of a series called Publicity On Purpose featuring contracting publicity expert Tom Peric author of the book "Wacky Days - How to Get Thousands of Dollars in Free Publicity." Tom talks with Joe about how you can write articles to help promote yourself. Watch and learn how to use the power of the press to get more customers to call your company. . . .
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VIDEO: Contractor PR - The Golden Press Release
This video is part of a series called Publicity On Purpose featuring contracting publicity expert Tom Peric author of the book "Wacky Days - How to Get Thousands of Dollars in Free Publicity." Tom talks with Joe about how you can write "The Golden Press Release." Watch and learn how to use the power of the press to get more customers to call your company. . . .
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VIDEO: Contractor PR - Developing Media Contacts
This video is part of a series called Publicity On Purpose featuring contracting publicity expert Tom Peric author of the book "Wacky Days - How to Get Thousands of Dollars in Free Publicity." Tom talks with Joe about how you can create media contacts to cover your stories. Watch and learn how to use the power of the press to get more customers to call your company. . . .
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VIDEO: Contractor PR - What Is News?
This video is part of a series called Publicity On Purpose featuring contracting publicity expert Tom Peric author of the book "Wacky Days - How to Get Thousands of Dollars in Free Publicity." Tom talks with Joe about asking yourself, "What Is newsworthy?" Watch and learn how to use the power of the press to get more customers to call your company. . . .
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VIDEO: Contractor PR - Promote YOU the Expert
This video is part of a series called Publicity On Purpose featuring contracting publicity expert Tom Peric author of the book "Wacky Days - How to Get Thousands of Dollars in Free Publicity." Tom talks with Joe about promoting the image of YOU the expert. Watch and learn how to use the power of the press to get more customers to call your company. . . .
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VIDEO: Contractor PR - Advertising V Publicity
This video is part of a series called Publicity On Purpose featuring contracting publicity expert Tom Peric author of the book "Wacky Days - How to Get Thousands of Dollars in Free Publicity." Tom talks with Joe about the impact of advertising and publicity. Watch and learn how to use the power of the press to get more customers to call your company. . . .
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VIDEO: Contractor Publicity Tips with Tom Peric
This video is an interview Joe Crisara was granted with contractor publicity expert Tom Peric author of the book "Wacky Days - How to Get Thousands of Dollars in Free Publicity." Tom gives Joe some great, solid tips that you can use to make your company a local icon in your community. Watch and learn how to use the power of the press to get more customers to call you. . . .
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VIDEO SERIES: Joe Crisara Interviews Clotaire Rapaille
This video features Dr. Clotaire Rapaille in an exclusive interview with Joe Crisara that he granted with ContractorSelling.com in Tuxedo, New York. Rapaille's approach is unlike any other research in the marketing world. He reveals insights as to why we buy things that go back as far as our early memories of our childhood. In this talk he speaks directly to service contractors and the code to selling in the home. . . .
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VIDEO: Customer Retention with Adams Hudson
In today's world of challenging economic times, may marketing experts feel that customer retention is far more important than acquiring a new customers. It is a proven fact that existing customers that like and trust your company will write you a check more often and for more money than someone who doesn't know who you are and what your service is like. . . .
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VIDEO: The Science Of Selling
Courtesy of the PBS series Frontline
Can marketers really get inside a consumer's head to influence the choice they will make? For market researcher Clotaire Rapaille, the answer is yes. He believes all purchasing decisions really lie beyond conscious thinking and emotion and reside at a primal core in human beings. As chairman of Archetype Discoveries Worldwide, he helps Fortune 500 companies discover the unconscious associations for their products . . .
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VIDEO: How Your Website Can Generate Leads
Here is a great video interview featuring contractor website consultant Aaron O'Hanlon of Footbridge Media. In this video he talks about some of the things needed for contractors to be able to get actual leads and service calls from their website. Watch this informative video and see if your website measures up. . . .
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VIDEO: Creating Leads & Opportunity Thru Ticket Analysis
By Julie and Joe Crisara
In this segment of Office Works TV we examine the invoice turn in and paperwork flow through process. Specifically we cover the many opportunities to create a more functional outcome to service and sales opportunities. We cover how to save lost revenue and profit as well as how to trade repairs towards installations after the service call is complete . . .
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VIDEO: Morey San Diego Living Feature Video
This video is from a friend of mine Jeff Morey or Morey Plumbing, Heating & Air. His company was featured on a local news show called "San Diego Living" which features a new local business. Jeff did a great job of being media friendly which in turn gave him some built in credibility. Media opportunities like this are all around us if we look for them. . . .
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VIDEO: Contractor Gets News Coverage & Free Publicity
By Joe Crisara
One of our clients, Gary Wilson from Wilson PHC in Massachusetts was fortunate enough to find himself along with Brendan Reid from Comfort Institute on the ABC evening news in Springfield, Mass. At first look it seems as though Gary was very lucky to basically get his name blasted over a mass media that would have cost probably $10,000 or more to produce and purchase air time . . .
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VIDEO: Persuasive Selling
Persuasion happens on every sales call. Either the client persuades you that they would be better off not buying services and products from you or you persuade them that they would benefit. There is no denying that persuasion in the cornerstone of all sales. In this rare interview with Robert Cialdini who is regarded as one of the founding fathers of the study of human behavior regarding sales and marketing, . . .
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VIDEOS: Detroit Plumbers "Flush TV" Best Plumbing Advertisement Ever?
By Joe Crisara
When I ran across the Levine Plumbing company from Detroit, Michigan and their hilarious videos about the day in the life of a plumbing company kinda modeled after the show "The Office" the first word that came into my mind was GENIUS. These videos may be the best plumbing advertisement I've ever seen. These guys wound up getting a front page story in the Detroit Free Press about the videos that they put up on the internet. . . .
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