DOWNLOAD: Neighbors Going Green Mailer
By Joe Crisara
This download is a post card type mailer that is not trade specific and is meant to generate a "Home Energy Improvement" evaluation. This evaluation could be anything form a blower door test to an evaluation of the HVAC, plumbing and electrical lighting plan. The headline plays on the trigger of social validation in that the neighbors are trying to save energy . . .
keep reading
|
DOWNLOAD: Customer Thank You Card
This is a "Customer Thank You Card" that you can download, modify and use to send out to your customers at the completion of each call. Many companies report a high response rate to this simple but effective "in-house" campaign that keeps a steady flow of customers coming in the door. . . .
keep reading
|
DOWNLOAD: Restore Energy Tune Up Card
By Joe Crisara
This download is an air conditioner maintenance tune up card that can be used to mail to specific neighborhoods, cities or counties. Please download and modify the file which was created in MS Publisher. Maintenance calls are great ways to stir service opportunities for HVAC businesses and this card features a picture of a middle aged couple and a quote from the U.S. Department of Energy. . . .
keep reading
|
DOWNLOAD: Plumbing Water Heater Marketing
By Joe Crisara
This is a special report type of marketing article that can be used in many different ways to stimulate a call when people wouldn't normally call. In this case you are appealing to people who normally just "live with" hot water running out during the second shower. You can use this in many different media delivery methods that is only limited by your imagination. . . .
keep reading
|
DOWNLOAD: HVAC "Saved Our Marriage" Marketing Campaign
By Joe Crisara
This is an example of a customer testimonial based advertising campaign that can be generated by your company after you have solved a common problem that everyone in a particular neighborhood or subdivision is experiencing. In this case a testimonial from the customer that the company "saved our marriage" made for a great eye catcher and stopped many readers in their tracks . . .
keep reading
|
DOWNLOAD: AD CAMPAIGN - 7 Dirty Little Secrets Report
By Joe Crisara
This is "special report" was coupled with an advertisement. The report would only be delivered in person and NOT left behind, It illustrates how your warranty and services solve many of the perceived problems that the typical contractor creates with their customers and how you are absolutely not like the "other guys." This report is part of an advertising campaign. that I used with great success with a client of mine in the . . .
keep reading
|
|
DOWNLOAD: AD CAMPAIGN - 7 Dirty Little Secrets Ad
By Joe Crisara
This is part of an advertising campaign that I used with great success with a client of mine in the Midwestern United States. It did a great job of both differentiating the company and also capturing the attention of the local community as many people called saying that they just "had to know" what the 7 secrets were. This is advertisement that was coupled . . .
keep reading
|
DOWNLOAD: A/C Tune Up Post Cards
Joe Crisara
Now is the time to consider sending out reminder cards to your customers about the importance of performing maintenane on their system. There are three different variations of this method including a 4 color card, a grayscale and a black ink on color paper theme that can be used to send out cards at a very low cost. . . .
keep reading
|
SALES LETTER: Have You Fired Us?
By Joe Crisara
A couple of days ago a prospective contractor member named Martin Hoover emailed me. He asked me if I had any sales letters he could send to his old clients who stopped doing business with him. He said if I had anything in my "vast archives" that I could give him that he liked, he would then join our platinum membership here at ContractorSelling.Com as his reward to me. Needless to say Martin Join our site today. If you need anything please challenge me. . . .
keep reading
|
DOWNLOAD: Tune Up Card
This is a post card format tune up card that you can send out to all of your existing customers to remind them that a maintenance call is needed. As a bonus there is a free carbon monoxide test to sweeten the pot a bit. Although this card is intended for your loyal customers, I have found that it works for new home owner move ins as well. . . .
keep reading
|
DOWNLOAD: Wet Windows Advertisement
By Joe Crisara
This is an ad I did sometime ago that you can use as an inspiration to stimulate business during slow season. The ad offers a free assesment of a problem that can sometimes be caused by a lack of fresh air in homes. The solutions to the wet window problem may be an HRV or an ERV, too much humidity or something as simpe as adding more combustion air to a home. Either way it is a way to generate a call during slow season.
. . .
keep reading
|
|
