ARTICLE: Is Weather Your Marketing Plan?
By Adams Hudson
I don't like it when contractors read the weather page to see whether they'll be busy or not. To me, an utter loss of control. Yet in the 5 "Ms" of marketing, "month" is number 4 and thus mightily important. There is great validity to marketing within a known field of "timing" relevance. That is, chocolates during valentines, anti-depressants during the evening news, stuff like that. . . .
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DOWNLOAD: The Science of Sales Letters
ContractorSelling.Com Exclusive
Sales letters can be a powerful and effective way to communicate your message to your customer or they can be a colossal waste of time and money. This course will ensure that yours do not fall into the second category! By the time you've completed this course, you will have created a sales letter that applies scientific research, emotional appeal and persuasive communication to hit its mark . . .
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ARTICLE: Weatherproof Your Service Contracting Business
By Joe Crisara
Have you ever felt like you are at the bottom of the barrel and you have no calls or opportunities coming in? Things seem hopeless? The phone isn't ringing or worse yet it is only ringing with vendors calling to look for their payment? If so, then you remind me of myself early in my contracting career when I didn't have a clue about what to do. You are left with two choices as I was back then. . . .
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ARTICLE: High Response With Low Cost Post Cards
By Footbridge Media
Picture this...Tom arrives home from work, parks his car in his driveway, and walks to his mailbox. It's cold out, so he hustles. He reaches inside, pulls out the day's deliveries, and then hurries inside the house. After greeting his family, he begins to sort through the mail. Tom's a busy guy and doesn't like clutter, so he doesn't need much of a reason to throw mail in the trash. . . .
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ARTICLE: Study Shows Some "Green" Marketing Off Code
By Joe Crisara
As the service contracting industry moves forward into the new "Green" future there are many who are looking to market to customers concerned about global warming and the environment. Could it be that some, if not all of their efforts are "off code" and will do very little to spark interest in the consumer? If you have paid to run advertising or marketing that will trigger a "green" consumer . . .
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ARTICLE: Get the Business You Wish For by Standing Out
By Tom Richard
A few years ago I was tasked by my company to hire someone for a marketing position. The ad was posted and the floodgates were opened. We received hundreds upon hundreds of resumes for one, single position. As I sifted through about 500 resumes, I quickly grew a new appreciation for Human Resource managers who do this every day. However, as I looked at this mountain of paperwork, . . .
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Footbridge Media Website & Marketing Package
FootBridge Media brings you a complete website marketing program designed specifically for contractors. With our Complete Marketing System for Contractors, we take care of everything you need to get a powerful web presence and referral tools for your business. . . .
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E-BOOK: The Green Glossary
GREEN is a term now widely used to describe buildings designed and constructed with minimal negative impact to the environment and with an emphasis on conservation of resources, energy efficiency, and healthful interior spaces. Sustainability is measured in three interdependent dimensions: the environment, economics, and society--often referred to as the triple bottom line. . . .
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ARTICLE: The Do's & Don'ts of Television Advertising
By Joe Crisara
Is television advertising worth the price? This is a question that many contractors who are looking to "Fire Their Yellow Page Reps" are asking in the wake of all the uncertainty of the shift from analog (paper) to digital (internet) advertising. First you must understand that there is no medium that can take your company from a normal, average company that is struggling to stand out from the pack . . .
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ARTICLE: Contracting Marketing Lessons from The Sopranos
By Joe Crisara
Seems everyone, including contractors along with all other segments of the population are wondering whether Tony Soprano got whacked or not in the last episode of the "Soprano's. Okay, I promise, this will be my last reference to this television show on this site! (That is until the movie comes out) I guess it's a bit of an odd topic to discuss on a website dedicated to showing contractors "best practices" for selling. . . .
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E-BOOK: Using Customer Testimonials - The Power Tool Of Marketing
By Joe Crisara
THE most powerful tool in your marketing arsenal is your customer's testimonial about how they love your business. Many of you get letters like this weekly. Sure, you read them and they make you smile. Have you ever realized that the letter you are reading can be worth $5,000 or more in credibility? Download the e-Book here. . . .
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Marketing Budget Calendar
This time of year is a great time to start planning your marketing budget for next year in case you already haven't done so. This excel spreadsheet can serve as a budget builder and also a reminder of what things you are supposed to be doing during different parts of the year. Also this can help keep you on track in terms of cost for you marketing. . . .
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Hot Yellow Page Tips
Yellow Page advertising is a unique animal. On one hand, placing an ad in the local Yellow Pages makes complete sense. Unlike someone thumbing through a magazine, most people who pick-up the Yellow Pages are looking to buy. On the other hand, when they turn to your section, they are immediately greeted with the ads of most of your competitors right there . . .
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Four Steps To Increase Your Job Sign Marketing
Source: Renovate Your marketing.com
It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn't done as effectively as it could be. Here are four tips for getting the most out of your job sign marketing: Do It. Most home improvement contractors post a sign when they've got them, when they remember, or when working on a really nice project. This defeats the whole purpose. Every job, no matter how big or how small should get a job sign. . . .
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Phone Numbers That Make Money
By Bill Quimby
This book is written for small to medium sized contracting businesses that are looking for a unique way to brand their call to action into the heads of their customers and prospects. Service Contractors do an enormous amount of marketing to keep the phone ringing. This book can help you generate more customers and sales when marketing your business. Is a toll free or vanity phone number right for you? Read on... . . .
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DOWNLOAD: Direct Mail Works
By Aaron O'Hanlon
Any advertising, in any media, can be direct response. The difference between direct response and brand marketing is that direct response is designed to produce an emotional response in the customer. It directs people to take action - an immediate response. This action could be a visit, call, purchasing decision, whatever. . . .
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