5 Keys To Building a Powerful Brand
By Kellie D'Andrea
In today's world, it takes a strong, branded identity along with a memorable customer experience that generates a good buzz to keep the brand going and the profits flowing. The goal of every business owner is not just to create satisfied customers but to create the WOW experience that leads to brand evangelists. . . .
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DOWNLOAD: Contracting Business Analysis - Organizational Snapshot
Use this detailed but powerful checklist question format to reveal to you as a contracting business owner what are the key areas in your company that hold you back form becoming a "world class" organization. Also take the time to look at the current status and learn from some of the questions that are asked in the second part of this questionnaire as well. This helps you learn about your company and yourself. . . .
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ARTICLE: The Seven Roller Coaster Stages of a Start Up
By Rob Spiegel
Are you ready for the carnival ride of your life? Launching and building a business is a nerve-wracking journey that will change your personality and alter your very essence. You may succeed and you may fail, but the wild turns and gut-wrenching drops along the way are as predictable as they are frightening. Here's a quick sketch of the emotional ride of a business start-up. . . .
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