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E-BOOK: The LOST Service Contractor
E-BOOK: Look around...Most contractors, techs and sales people are freakin' suffering out there! If not suffering, they're certainly not very happy with the way things are. How do I come to this conclusion? You and I see it every day in the contracting industry. It manifests itself in the massive amount of lost sales, wasted marketing and employee turnover. Eventually the debt starts to pile up and... well you know the rest. . . .
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ARTICLE: Is Weather Your Marketing Plan?
By Adams Hudson
I don't like it when contractors read the weather page to see whether they'll be busy or not. To me, an utter loss of control. Yet in the 5 "Ms" of marketing, "month" is number 4 and thus mightily important. There is great validity to marketing within a known field of "timing" relevance. That is, chocolates during valentines, anti-depressants during the evening news, stuff like that. . . .
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DOWNLOAD: Client Connection Worksheet
By Joe Crisara
Your ability or inability to connect with your client is the single thing that will determine your success. The problem is that all people in sales think they do a great job connecting. But do they really? Test your self to see how far you can go when you connect with your client. See how much you really know about them. How well do you listen to what is important to your customer? . . .
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DOWNLOAD: The Money Warning e-Book
By Joe Crisara
If you don't present the highest solutions, odds are it's because you are afraid. The fear of loss can wash over us when thinking about what your customer would do if you showed them what it would really cost for the MOST premium solution you could do for them. They might get upset, flood over with emotions, and throw you out of the house or at the very least create the perception of poor value which will lead to losing the job. This irrational fear is based on . . .
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The 21 Truths About Sales e-Book
Receive Your FREE EBOOK Now! Now you can stop find the REAL truth about sales in the service contracting industry. If you are a plumber, electrician, remodeler or HVAC tech or sales person you MUST know these truths before going on your next call. As a added bonus I have included the 18 Questions To Ask Yourself To Find your Sales IQ. And the best part is that it's FREE! Just fill out the form below and this valuble e-book will be your in minutes... . . .
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