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SERVICE TECHS - What minimum sales revenue goal does your company expect from you every week?
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The "Oldest" Furnace Contest Info-Center
By Joe Crisara
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VIDEO SERIES: Oldest AC Contest News Footage
By Joe Crisara
These are the series of videos from a contractor in Florida who ran a very successful "Oldest Air conditioner" Contest. The contractor, Jim Pomroy from Gator Air in Bradenton, Florida asked me to critique his press releases last spring. He started by using the press release format in our Oldest Furnace Contest part of the site. I called him to tell him . . . keep reading
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"Oldest Air Conditioner" Contest Coverage Taking Off
By Joe Crisara
I received an email last Thursday from a member last week asking to critique his first press release for an "Oldest A/C Contest" he will be holding this spring. After looking at the PR piece I saw that he used the press release format in our Oldest Furnace Contest part of the site. I called him to tell him about the importance of partnering with an event . . . keep reading
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Oldest Furnace Contest Ads
By Joe Crisara
This is a zip file filled with some samples of companies that have run a successful "Oldest Furnace Contest." There are 16 different ideas on whaqt you can to promote your oldest contest. Of course, the best approach to the oldest furnace contest is when ALL you publicity is free or very low cost. The last thing you want is the contest coming off like a self promotion. . . . keep reading
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THE STORY OF THE OLDEST FURNACE CONTEST - Part 1
By Joe Crisara
Let me introduce you to a new world of "off season" advertising and promotion of your company. The best part about this form of promotion is that it can be free in terms of hard costs. There is a cost of time needed to invest in this process. The good news is that time is an asset that all heating and air conditioning contractors have plenty of during the milder seasons.
. . . keep reading
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Oldest Furnace Winner's Event
Joe Crisara
Here is all the information on running an event to announce the winner of your oldest furnace contest. Just go through this information to help insure yourself with possibilities. . . . keep reading
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Sample Press Releases
Joe Crisara
These are the actual press releases used to run the highly successful oldest furnace contest. There is also instructions on how to create a press release in general. Use this powerful tool to leverage your company to success in the field of public relations. . . . keep reading
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Part 11: Measuring Results
Joe Crisara
The results speak for themselves. Was it worth it? To say the least, you be the judge. Here is what we could find for results audited as of January 31st, 2004. This was 4 months after the contest was over. . . . keep reading
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Part 10: Endorsed By the Winner
Joe Crisara
This is the press release we used. It is shown here as printed in the Racine Journal Times. This was also printed with different variations by different reporters in the Milwaukee Sentinel as well. This promotion shows the win, win aspect of the promotion. . . . keep reading
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Part 9: Finding a Free Furmace
Joe Crisara
That is pretty much what we offered to all of our vendors in exchange for using their name during the promotion. Of course, some thought we must be nuts. Others saw the opportunity in getting their name in many press releases for the price of a furnace at their cost. . . . keep reading
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Part 8: Finding Opportunity
Joe Crisara
Even though we had made a pay back in advertising and promotion by the truck load and planned for a profit at the event, we still wanted to convert this activity into accomplishment. This meant we had to find opportunity on the oldest furnace inspection calls that our techs went on. . . . keep reading
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Part 7: Making The Rules
Joe Crisara
You must make rules for the contest. One thing I will advise is to keep the rules simple enough to understand. It is your kingdom, rule it wisely. Here is a sample of some of what was used. . . . keep reading
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Part 6: Get Paid to Promote
Joe Crisara
Again, I must emphasize the importance of the event in the success of the oldest furnace contest. With out it, I believe it would twist in the wind along the carnage of many other ads and schemes that cost so much but produced poor results. A decision was made to make the event profitable. After all, it was the slow time of year and we could not afford to throw away money on a free event. Here are the particulars... . . . keep reading
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Part 5: We are Family
Joe Crisara
The event and contest had better be fun after all this stuff was written up about it. Plus, we wanted the employees and family of employees to be involved as well. Part of our mission in every company we work with is to just have fun. It, is hard sometimes, to find fun in the HVAC business, so you better take the chance when you see it. . . . keep reading
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Part 4: The Golden Press Release
Joe Crisara
Using the press release to our advantage, resulted in the biggest single impact on the promotion of the Rosenthal company ever in the history of the business. It most likely vaulted this business forward in terms of name recognition and sales at least three years in terms of what it would have taken to do the same thing with paid ads. Plus it was free. . . . keep reading
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Part 3: Getting a Free Ride
By Joe Crisara
The single biggest thing that we "lucked" into, was aligning the contest with the "Day in the Country" event which was to be held, as it is every year, on the 3rd Saturday of September. . . . keep reading
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