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SERVICE TECHS - What minimum sales revenue goal does your company expect from you every week?
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Use this material to help generate leads for your sales team. Inside the vault is a treasure trove of information like "how to fire your yellow page rep" & "how to run an oldest furnace contest" and much, much more.
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Creating Leads & Opportunity Thru Ticket Analysis
By Julie and Joe Crisara
In this segment of Office Works TV we examine the invoice turn in and paperwork flow through process. Specifically we cover the many opportunities to create a more functional outcome to service and sales opportunities. We cover how to save lost revenue and profit as well as how to trade repairs towards installations after the service call is complete . . . keep reading
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VIDEO: Morey San Diego Living Feature Video
This video is from a friend of mine Jeff Morey or Morey Plumbing, Heating & Air. His company was featured on a local news show called "San Diego Living" which features a new local business. Jeff did a great job of being media friendly which in turn gave him some built in credibility. Media opportunities like this are all around us if we look for them. . . . keep reading
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DOWNLOAD: The Science of Sales Letters
ContractorSelling.Com Exclusive
Sales letters can be a powerful and effective way to communicate your message to your customer or they can be a colossal waste of time and money. This course will ensure that yours do not fall into the second category! By the time you've completed this course, you will have created a sales letter that applies scientific research, emotional appeal and persuasive communication to hit its mark . . . keep reading
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ARTICLE: Get the Business You Wish For by Standing Out
By Tom Richard
A few years ago I was tasked by my company to hire someone for a marketing position. The ad was posted and the floodgates were opened. We received hundreds upon hundreds of resumes for one, single position. As I sifted through about 500 resumes, I quickly grew a new appreciation for Human Resource managers who do this every day. However, as I looked at this mountain of paperwork, . . . keep reading
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DOWNLOAD: Plumbing Water Heater Marketing
By Joe Crisara
This is a special report type of marketing article that can be used in many different ways to stimulate a call when people wouldn't normally call. In this case you are appealing to people who normally just "live with" hot water running out during the second shower. You can use this in many different media delivery methods that is only limited by your imagination. . . . keep reading
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Footbridge Media Website & Marketing Package
FootBridge Media brings you a complete website marketing program designed specifically for contractors. With our Complete Marketing System for Contractors, we take care of everything you need to get a powerful web presence and referral tools for your business. . . . keep reading
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VIDEO: Persuasive Selling
Persuasion happens on every sales call. Either the client persuades you that they would be better off not buying services and products from you or you persuade them that they would benefit. There is no denying that persuasion in the cornerstone of all sales. In this rare interview with Robert Cialdini who is regarded as one of the founding fathers of the study of human behavior regarding sales and marketing, . . . keep reading
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E-BOOK: The Green Glossary
GREEN is a term now widely used to describe buildings designed and constructed with minimal negative impact to the environment and with an emphasis on conservation of resources, energy efficiency, and healthful interior spaces. Sustainability is measured in three interdependent dimensions: the environment, economics, and society--often referred to as the triple bottom line. . . . keep reading
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DOWNLOAD: HVAC "Saved Our Marriage" Marketing Campaign
By Joe Crisara
This is an example of a customer testimonial based advertising campaign that can be generated by your company after you have solved a common problem that everyone in a particular neighborhood or subdivision is experiencing. In this case a testimonial from the customer that the company "saved our marriage" made for a great eye catcher and stopped many readers in their tracks . . . keep reading
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DOWNLOAD: 7 Ways To Bring Customers To You
By Tom Richard
Chances are you will have to go through most, if not all, of these steps with a prospect before they seriously consider purchasing your product. Each of these fundamental steps can move you closer to that wonderful sale, or become a devastating roadblock. If you get stuck at one, you may never make it to the final sale.No matter which step you're at, you must see the sale as a broad picture . . . keep reading
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ARTICLE: The Do's & Don'ts of Television Advertising
By Joe Crisara
Is television advertising worth the price? This is a question that many contractors who are looking to "Fire Their Yellow Page Reps" are asking in the wake of all the uncertainty of the shift from analog (paper) to digital (internet) advertising. First you must understand that there is no medium that can take your company from a normal, average company that is struggling to stand out from the pack . . . keep reading
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DOWNLOAD: AD CAMPAIGN - 7 Dirty Little Secrets Report
By Joe Crisara
This is "special report" was coupled with an advertisement. The report would only be delivered in person and NOT left behind, It illustrates how your warranty and services solve many of the perceived problems that the typical contractor creates with their customers and how you are absolutely not like the "other guys." This report is part of an advertising campaign. that I used with great success with a client of mine in the . . . keep reading
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DOWNLOAD: AD CAMPAIGN - 7 Dirty Little Secrets Ad
By Joe Crisara
This is part of an advertising campaign that I used with great success with a client of mine in the Midwestern United States. It did a great job of both differentiating the company and also capturing the attention of the local community as many people called saying that they just "had to know" what the 7 secrets were. This is advertisement that was coupled . . . keep reading
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ARTICLE: Contracting Marketing Lesson's From The Soprano's
Joe Crisara
Seems everyone, including contractors along with all other segments of the population are wondering whether Tony Soprano got whacked or not in the last episode of the "Soprano's. Okay, I promise, this will be my last reference to this television show on this site! (That is until the movie comes out) I guess it's a bit of an odd topic to discuss on a website dedicated to showing contractors "best practices" for selling. . . . keep reading
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E-Book Download: Networking Know-How
By Tom Richard
Networking is like excercising. We know we have to do more of it but we are reluctant to start doing it. We'd rather sit in our comfortable chair and complain about how hard and expensive it is to market to our customers. Whatever your reasons for not making networking a top priority, it's time to get over it and begin now. Networking is a crucial part of any business and it's fun and easy if you just know how. Read this PDF e-book and learn how. . . . keep reading
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DOWNLOAD: A/C Tune Up Post Cards
Joe Crisara
Now is the time to consider sending out reminder cards to your customers about the importance of performing maintenane on their system. There are three different variations of this method including a 4 color card, a grayscale and a black ink on color paper theme that can be used to send out cards at a very low cost. . . . keep reading
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VIDEO: The Science Of Selling
Courtesy of the PBS series Frontline
Can marketers really get inside a consumer's head to influence the choice they will make? For market researcher Clotaire Rapaille, the answer is yes. He believes all purchasing decisions really lie beyond conscious thinking and emotion and reside at a primal core in human beings. As chairman of Archetype Discoveries Worldwide, he helps Fortune 500 companies discover the unconscious associations for their products . . . keep reading
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ARTICLE: How To Weatherproof Your Contracting Business From Slow Times
By Joe Crisara
Have you ever felt like you are at the bottom of the barrel and you have no calls or opportunities coming in? Things seem hopeless? The phone isn't ringing or worse yet it is only ringing with vendors calling to look for their payment? If so, then you remind me of myself early in my contracting career when I didn't have a clue about what to do. You are left with two choices as I was back then. . . . keep reading
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DOWNLOAD: Contracting Business Refer a Friend Card
By Joe Crisara
The refer a friend card is ideal to send to your customer base as a reminder to them that you need their help getting more customers. Some contractors like to send this to a customer after the first time they use the company and then once or twice per year after that. This is an excellent example of a transactional referral method that is a low cost and high yield "drip" method. . . . keep reading
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AUDIO: Contractor Website Lead Generation Tips Tele-Seminar With Aaron O'Hanlon
By Joe Crisara
Contractor website consultant Aaron O'Hanlon of Footbridge Media is our guest in a fun and informative teleconference designed to help you avoid the biggest mistakes that contractors make when building their websites. Has the internet become the new yellow pages? For many contractors the internet has already surpassed the yellow pages as their prime source for service calls and sales leads. . . . keep reading
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SALES LETTER: Have You Fired Us?
By Joe Crisara
A couple of days ago a prospective contractor member named Martin Hoover emailed me. He asked me if I had any sales letters he could send to his old clients who stopped doing business with him. He said if I had anything in my "vast archives" that I could give him that he liked, he would then join our platinum membership here at ContractorSelling.Com as his reward to me. Needless to say Martin Join our site today. If you need anything please challenge me. . . . keep reading
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E-BOOK: Using Customer Testimonials - The Power Tool Of Marketing
By Joe Crisara
THE most powerful tool in your marketing arsenal is your customer's testimonial about how they love your business. Many of you get letters like this weekly. Sure, you read them and they make you smile. Have you ever realized that the letter you are reading can be worth $5,000 or more in credibility? Download the e-Book here. . . . keep reading
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E-Book: Referrals On Auto-Pilot
By Joe Crisara
These 64 powerful referral strategies will help you when you are brainlocked and cannot think of what to do to get the phones ringing. This E-Book contains some of the most powerful proven ideas that I have seen to "make it rain" customers in the middle of your toughest draught. Read through these ideas and implement what you feel will work best with your business. . . . keep reading
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VIDEOS: Detroit Plumber Shows Marketing Genius - "Flush TV"
By Joe Crisara
When I ran across the Levine Plumbing company from Detroit, Michigan and their hilarious videos about the day in the life of a plumbing company kinda modeled after the show, "The Office" the first word that came into my mind was GENIUS. These guys wound up getting a front page story in the Detroit Free Press about the videos that they put up on the internet. This is one way of taking the challenges that most of you face and turning thos problems into pure gold. . . . keep reading
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"Thanks for dropping
me a line and just to bring you up to date, I am meeting with that homeowner (I
thought was going to result in) "the kick in the balls" to sign a $15,000
contract. I appreciate all the information I get from the Hour of Sales
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72 Degrees
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Gator Air Conditioning
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Airpors, Inc.
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Airstar
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Belair
Engineering
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Precision
Plus
Philadelphia, PA
"I wish I knew this stuff 30 years
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Comfort
Maxx
Camden, TN
"This stuff definitely works! In the 14 days after the
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Gem
Plumbing
Providence, RI
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Ed's HVAC
Dayton,
OH
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Oregon Heating
Portland,
OR
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know an old dog can learn new tricks. Thanks So Much.
Dan McMahan
All Right Htg &
Clg
Tifton, North Carolina
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