Los Angeles, CA -- March 18, 2008 (Sales Gravy Press) - Sales Gravy Press announced today that they will be publishing Joe Crisara's new book, If the Dog Whisperer Was Your Sales Manager. . .  In it, he shows sales managers and salespeople how they can benefit from using some of the same principles used by famed "Dog Whisperer," Cesar Millan, whose show is broadcast weekly on the National Geographic Channel.  

Crisara, who resides in Los Angeles, says he admires how Millan helps families and pets learn to live productive lives together. "What Cesar Millan does so well is to retrain the owners, which, ultimately, rehabilitates the dogs. After watching several shows it occurred to me that there might be leadership lessons in Cesar's methodology. I asked myself the question, "When a sales manager, faced with underperforming sales reps, simply changed their leadership style would more salespeople succeed?" For me clearly the answer was 'yes'.

In the book Crisara starts with the premise that behind every struggling salesperson there is an ineffective manager. Then taking tools from The Dog Whisperer's leadership tool box he demonstrates step-by-step how sales leaders and salespeople can bring control to what seems like an out of control process and achieve success. 

"We feel very fortunate to have Joe join our outstanding team of sales and leadership authors. Joe has been training Sales Professionals, leaders, and companies to succeed in sales for more than 25 years. He has built a successful business and a large following and we expect this project to be a great success." Said Jeb Blount, CEO of popular sales portal and community www.SalesGravy.com and founder of Sales Gravy Press.

When Crisara is not writing he runs his highly successful sales education firm and website ContractorSelling.Com which help thousands of managers and frontline service and salespeople in construction related industries, understand and utilize the principles of persuasion, selling, presentation, and closing to grow their businesses and earn more.

If the Dog Whisperer Was Your Sales Manager is the first book in a series that will explore and relate techniques and philosophies from well known leaders to sales management. It will be releases in June of 2008.

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