The "Lost Contractor" e-book shatters the myths that has been perpetrated on contractors and their employees for decades. I beleive these myths have been purposely implemented to enslave hard working service contractor like plumbers, electricians and HVAC contractors into the servitude of the manufacturers of parts and equipment in the contracting industry.

Essentially you have been "brainwashed" to primarily sell THEIR brand name, while placing your OWN good name in a secondary, or even non-existent position in the consumer conciousness.

Ironically, the few 5% or so contracting professionals that have had a "breakthrough" SELL A LOT MORE of the more premium equipment and materials by selling their unique services that makes them different instead of the things that makes them the same like the brand of equipment they ALL sell.

This Myth Has Deceived For Years

In service contracting sales, myths are told to deceive salespeople all the time. The average service contracting frontline sales employee's mind is filled with these sales myths. And that is why they achieve average results. Let's take a list of some of the most popular myths in the contracting industry.

• The best sales training is supplied to me by my manufacturer of equipment.
• If I don't sell a customer today, I have lost them forever.
• If I lower my price, I will start to sell more.
• Waiting for the customer to call me back is an effective follow up system.
• They were just shopping for a price and not buyers.
• They don't look or sound like they can afford our prices for our service.
• You can believe a customer when they tell you they have bad credit.
• Presentations and demonstrations are effective when they are not deciding.
• Waiting around for the phone to ring is more effective than prospecting.
• Selling amounts to nothing more than who has the lowest price.

Now let's take a look at some of the excuses an average salesperson or tech comes up with to justify their lack of sales. Here are some of the most popular ones.

• It's slow this time of year because of the weather.
• People can't afford things around the holidays.
• My managers just won't lower the price so I can get this job.
• We don't advertise enough for people to call us.
• The economy is killing our business.
• People only want to buy the basics and don't want to be upsold.
• The market is terrible right now and everyone is slow.

If you are an average salesperson then I'm sure you know all the myths and excuses there is to know. But with these myths and excuses you only achieve average or below average results. But if you want professional results then then you must read the special report called the "Lost Contractor". This free report is a must read for all service contractors!

Click on the image below to download the free e-Book