Tom Richard is the author of the weekly column, "Selling Points," which appears in the Toledo Free Press. Tom is also the author of the weekly electronic magazine, "Sales Muscle," which has over 25,000 subscribers worldwide.

Tom believes in the power of exercising emotional intelligence when it comes to making sales. Too many salespeople today offend, annoy, and alienate their prospective customers. You will find this practice of emotional intelligence at work in each of the services offered by Tom Richard.

Here are some of Tom's products and specialty's

Personal Marketing

The easiest way for a company to get noticed by a customer, is to take the time to notice your customer. You can notice your customers by returning to more personal marketing methods.

Hand Addressed Mail Campaigns

Our hand addressed mail campaigns promise a 95% opening rate and have a proven 5% - 10% response rate.   Why are the numbers so high?   When you are able to have your envelopes hand addressed, by real people, your prospects are guaranteed to open it.

We have the staff and systems in place to hand address, fold, stuff, and stamp thousands of mailers.   We will also design the mailer, and work with you on creating an actionable message designed to generate a response.

All of our programs incorporate tracking systems to give you, the client, quantitative information detailing your unique campaign's response.  

Email your name and address to info@tomrichard.com for a sample and information packet.

Incubator Contact Cards

Align yourself with your customer's "buying cycle," instead of forcing them into your "sales cycle."

John Patterson, founder of The National Cash Registry said, "If the prospect understood the proposition, he would not have to be sold; he would come to buy." Our Incubator Contact Cards break down your complex proposition into engaging chunks of information. These chunks are then delivered strategically over time through our Incubator Contact Cards.

This incredible form of drip marketing keeps the top-of-mind awareness you need to be there when the timing is right. You choose the campaign, you choose the frequency, and we handle the rest.

This product is best understood when it is in your hands. Send us an email with your name and address requesting an incubator sample, and you'll get one rushed to your door.

Email your name and address to info@tomrichard.com for a sample and information packet.

Cooperative Marketing Initiatives

One of our specialties is developing and facilitating cooperative marketing initiatives. Using programs such as our "Thank You Packets," we are able to bring together complimentary businesses to share customers. We create the partnerships and facilitate the details of these programs.

We currently have guerilla marketing programs all around the country. Give us a call to see if we have a cooperative program near you. With guerilla marketing, you bring down your average cost per lead, while getting your message in front of pre-qualified prospects -- right in your own backyard.

Email your name and address to info@tomrichard.com for examples and information packet.

Whoop Marketing

When you see marketing in non-traditional venues, that is whoop marketing. From dry cleaning garment covers, to restroom billboards, we place your message in micro-targeted venues to help you stand up and get noticed.

Call Tracking

Good decisions can be made when good data is available. When you use our call tracking services, you are able to pinpoint which marketing programs are working for you, and which ones are a drain on your budget.

Our call tracking services will capture information from everybody who calls your business. The call is also recorded for you to hear exactly how your inbound calls are being received. We warn you, hearing how your phones are being answered can be an eye-opening experience.

Click Here to download an information sheet.

Call Me Now

Allow your customers the option of speaking with somebody from your company at the click of a button. Our Call Me Now service utilize the same technology as our call tracking, all from the click of a button on your website.

Promotional Items

If you can dream it, we can make it. While there are many companies selling promotional items, we help you choose the items which help make you more money. Whether you are looking for items to enhance your cold calling effectiveness, or you are looking for the perfect piece to use at networking functions, we are constantly adding sales tools to our catalogue with the salesperson in mind.

If your promotional item doesn't make the register go cha-ching, then it doesn't mean a thing.

For more information go to www.tomrichard.com or

For more information...

Please contact us for any questions or comments at info@tomrichard.com.

Call Us

888-896-7750

We are located...

20 North Third Street

Waterville, Ohio 43566

Voice: 888-896-7750

Fax: 800-614-2296

Sample Requests

To request a sample of anything you have seen on this site, please send your name and address to info@tomrichard.com and we will rush a sample to you.