ContractorSelling.Com New Weekly Content Added
Dec. 1, 2006
100% Refund Referral Program
The 100% referral program is a great way to reward your customers for doing what they already do naturally.
Spread the word about how great it is to do business with your company. Please note that there are two pages to this file. One page, the 1st, is the letter to advise your customers about the program and the 2nd page is the coupon that you would create to give to you customer to share with their friends.
Customer Service Checklist
Use this checklist as a guide for deciding what your customer service team should be doing to give your customers the appropriate level of service and attention to make them raving fans and to increase the value of your services.
It will help you and your staff quickly become aware of basic service procedures and standards. Use it as a tool to help you determine what should be done, how it should be done and who should be doing it.
Once you and your team have decided your specific service standards and procedures, modify the list to reflect them. Then use your checklist to periodically review your team to determine whether the benchmarks are being done consistently each day.
Wet Windows Poster
The ad offers a free assessment of a problem that can sometimes be caused by a lack of fresh air in homes. The solutions to the wet window problem may be an HRV or an ERV, too much humidity or something as simple as adding more combustion air to a home. Either way it is a way to generate a call during slow season.
In the company I ran this ad for in a northern climate it generated more than 50 calls in a 60 day period with the result being over 24 HRV's being sold and many other solutions to numerous to mention as well.
DOWNLOAD: Strategic Marketing Alliance
Strategic alliances are very common business arrangements. How common can be seen everyday, in the business press, where strategic alliances between countries, governments at all levels, universities, global corporations and associations are announced. Why? Because strategic alliance works!
Strategic alliances are a win-win business arrangement that leave all partners in the deal smiling! I hope you use the information contained within these pages because it does work, and can make your business and life more pleasurable.
DOWNLOAD: Direct Mail Works
In contrast, institutional advertising produces an emotional appeal to the ego of the person writing the ad. It's all me, me, me. At best, institutional advertising produces results sometime in the future (which may not arrive in time to benefit you, given today's hyper-competitive market).
Direct response doesn't waste time or space making empty boasts about the company. It concentrates on results now. It does this by telling a complete sales story. It is precise and compelling, focusing on your customer, not you. Furthermore, because it always makes a specific offer, its results are easily measurable and countable.
DOWNLOAD: The 21 Secrets of Superstar Contractors E-Book
Read this series and learn how to create your own "superstar" company without making the mistakes that plague so many along the way.
Here is the full list of the 21 secrets of superstar HVAC/P contractors. I will release one new article a week until all 21 secrets are revealed. Please read, enjoy and profit from these ideas.
LIVE AUDIO: Recent Changes That Have Made Quantum Leap Sales Revenue Possible
By Drew Cameron & Joe Crisara
Drew Cameron of HVAC Sellutions interviews Joe Crisara at a recent conference of industry professionals. In this interview Joe reveals the common attributes of high performing "Million Dollar" techs and sales people.
Joe also talks about the changes that have occurred in the recent past that have made this quantum leap success possible. Turn your speakers up and listen in to this 12 minute audio...
AUDIO: Teleseminar With Larry & Anthony Gemma of Gem Plumbing, HVAC, Electrical & Handyman
Gem's services has been featured in virtually every trade magazine as one of the fastest growing companies in the country. In the past few years Joe Crisara has seen this organization from the inside as an on-staff consultant. Owners Anthony and Larry Gemma have a frank conversation with Joe in this tele-seminar discussing the challenges that face all contractors now and in the future. . .
Contractor Selling Forum
Read how top leading contractors across the country handle some of the everyday problems that keep contractors up at night. Recent posts to our Contractor Discussion Forum include Converting the Referral, Generating Leads for Comfort Advisors, Bookkeeping Mistakes, & Setting Revenue Goals for Techs.
Zooming Out: View From The Top-A Selling News Blog by Joe Crisara
"Leave your Mother in the truck and come join the most dynamic contracting success program on the planet. The only regret will be if you wait too long or if you don't join at all. Even our best Platinum Level is only $89 per month. Come on, give up that one quarter pounder with cheese per day habit and join us now!" - Your Friend Joe Crisara.
If you are not a current member
Join now if you want to sell the same installations, repairs and services you currently sell for more money and in less time. If you work in one of the following trades:
- Heating & Air Conditioning
- Plumbing
- Electrical
- Contracting Sales
- Re-Modelling
We will help you sell more and increase revenue like you have never seen before.
There is no time limit or long term commitment to join. We feel that each month we must earn your business by providing you with the finest information available on this planet to help you and your business generate quantum leap revenue on the same opportunities you have right now.
That said, YOU MAY CANCEL YOUR MEMBERSHIP AT ANYTIME and you will not be charged during the next billing cycle. Your risk to join is only for each month's subscription fee.