About Julie Crisara

“I have a rule about running a business that I always follow. Be joyful about your ability to help those who depend on your business. Otherwise, rethink being in business,” says Julie Crisara, whose expertise in developing productive business processes has created success for thousands of contractors through the years. Julie specializes in minimizing the stress of the high performance contracting environment while maximizing customer service and employee retention…all done in a warm and supportive manner. 

Expertise in Strengthening Businesses

Strengthening and organizing contracting businesses are what Julie emphasizes, as she advises contractors and their staff in areas such as operational design, workflow, customer service, employee motivation, and much more. She and Joe Crisara spent many years operating their HVAC/R contracting business, where Julie created effective internal systems, trained employees, directed customer service, solved problems, and inspired and motivated employees.  

While their business struggled in the early years, they learned the keys to contracting success. Soon, they grew their company into a highly successful one, which they sold for a significant profit. 

A Desire to Help Contractors

The Crisara's desire to help contractors achieve incredible success inspired them to form ContractorSelling.com. For the past 10 years, they have provided customized coaching, effective workshops, and print, video and audio materials. Here, Julie provides business/office coaching, while organizing their company's own internal processes, schedules, and finances. 

Through the years, Julie and Joe significantly have helped contractors and their families. “It's pretty amazing and very gratifying when people tell us that they owe a lot of their success to us. They share how they bought a new house, took a vacation or got out of debt, because of our help,” says Julie, who shares how much she and Joe enjoy their work at ContractorSelling.com.  

Advising Contractors Towards Success

Believing there always is a better way of doing things, Julie helps owners, managers and office staffs strengthen their business processes. She evaluates each situation and shares key rules in organizing and running the office, developing clear communications, and creating effective procedures, customer service and employee development.  

Julie will guide you in properly setting up your office to ensure proper workflow and avoid distractions, determining locations for your customer service, dispatch areas, and technicians. She will advise in how to provide the finest of customer service, how to maintain organized records, and this creator of numerous employee motivational programs will guide you in motivating employees to do their best.  

“So many contractors have high turnover. There's a lot more involved in keeping employees happy and with you long-term than hourly pay,” says Julie, who, as a business owner, wife and parent, also works with office staff and customer service staff in establishing personal priorities.  

Julie's Expertise

Julie's expertise includes:

• Co-owning and operating an HVAC/R & Plumbing service business in northern Illinois, which consistently produced a double-digit net profit.
• Authoring many training HVAC contracting training manuals, which currently are used by hundreds of contractors in the United States, Canada, Great Britain and Australia. They include: 
  • The 15 Golden Rules of Dispatching
  • Recruiting and Hiring Your Frontline Team
  • HVAC Customer Service Representative 5-Day Training Program
• Designing the "Best Ever Visual Flat Rate System" featured prominently on ContractorSelling.Com.
• On-site consulting with service contractors; many of her clients produce millions of dollars in sales revenue each year.

Julie believes in empowering and helping people, and she will experience great excitement as she beholds your progress and success. She also is involved with various charitable and humanitarian efforts, believing in always giving to others. 

Julie resides in Templeton, California with her husband Joe and their son Wyatt. Julie grew up in rural, northern Illinois for most of her life, where she and Joe owned and operated a profitable service contracting business.