Contractor Selling Expert Reveals Time-Tested Sales Tips
Contractor Selling Expert Reveals Time-Tested Tips On How HVAC, Plumbing and Electrical Contractors Can Increase Income
(Templeton, CA) — Knowing how to install or repair products is what keeps a contractor busy. But knowing how to sell properly is what makes a contactor's business successful.
You can significantly improve sales of your business if you follow guidelines that are proven over and over again, says Joe Crisara, a former contractor who took his own business from one truck and modest sales to a successful, profitable service contracting business. "It is a matter of knowing what to do and how to use this knowledge in your contracting business," Crisara says.
Change Your Thinking; Grow Your Sales This Spring
Crisara created the Total Immersion Workshop (www.contractorselling.com), along with his partner, Julie Crisara. Some 1,000 contractors in 29 different locations throughout the United States have attended it. His first workshop in 2010 begins in Atlanta, Ga. Other locations and dates include:
Successful Student Improves Results
“When I used to go to a sales call, I had my own little system and didn't really listen to the customer," says Rick Picard, a top salesman at Lincoln, RI-based Gem Plumbing. "What Joe's system does is allow me to be a student of the customer. I was able to have the customer tell me needs, wants and interests, and I was able to modify my solutions to fit them.”
Since working with Crisara, Picard started spending more time listening to customers and offering more premium products. The results were dramatic. His sales more than doubled from $2 million to $5 million annually with higher profit margins. The average contracting salesperson sells about $500,000 per year.
The Total Immersion Workshop teaches contractors how to:
- Bundle and package services to increase average customer income.
- Differentiate yourself from low-ball competitors.
- How to transition from construction to service-based selling.
- Halt dropping sales while cost rise.
- Help employees to be happier on the job while gaining more satisfied, repeat customers.
Attend This Spring To Increase Your Sales Results
Crisara's seminar bases its success on principles taught at many Fortune 500 companies, major universities and think tanks nationwide.
“Service contractors are the front line of the hoped for recovery," says Crisara. "Total Immersion takes mediocre salespeople and makes them great and also shows excellent salespeople how to achieve even higher levels of performance."
For more information, contact Julie Crisara at 877-764-6304, juliecrisara@contractorselling.com or visit www.Totalimmersionsales.com. For a video preview of what Crisara teaches, visit …
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