By Joe Crisara

Atlanta, Georgia -- David Cheek, owner of 11-year-old Cheek HVAC of Cumming, GA, was seeking ways to not only survive this tough economy, but to really prosper. As a fixture in the Atlanta community, David sought to have his HVAC service company become the top consideration when residents needed help with their home's heating and cooling systems.  He found his silver bullet -- a company called www.ContractorSelling.com offered Total Immersion Sales Summit -- and after his two technicians attended a week-long training event in April, 2008, Cheek HVAC experienced 14-percent business growth from 2007 to 2008.

The Results Were Immediate 

"By attending Total Immersion Sales Summit, we experienced immediate financial results and improvements, not only in our bottom-line, but in our technicians' attitude and their being. They took off like rockets," says David, whose customer-focused staff numbers five and whose company is hosting this year's April Summit event. "The rest of us fed off of their new approaches and energy. The workshop was so productive that we experienced our biggest summer," he says.

David and his wife Danielle later attended Total Immersion themselves in the fall of 2008, actually on their anniversary, and received a wonderful anniversary gift of enhanced sales expertise and business success. "Already in sync with concepts our technicians learned, we were ahead of the curve. It was a great experience, and we learned important things that we put into practice," says David, who plans to send two technicians to the upcoming April, 2009 Total Immersion Sales Summit in April, 2009. One will attend for the first time and the other for a refresher course. "We want the whole team on board," he says. 

Total Immersion Transforms Contractors in Becoming the Solution

Some 1000 contractors nationwide have experienced transformational results, due to Total Immersion Sales Summit, a popular and valuable service selling workshop. Trainings have occurred in 29 different locations throughout the United States over the past four years. These intensive sales trainings transform contracting owners, sales people and technicians from struggling to succeeding, by teaching them service selling principles based on the laws of persuasion, taught at many Fortune 500 companies, major universities and think tanks nationwide.

A six-day workshop helps contractors succeed, as even in a down economy people need HVAC, plumbing and electrical systems serviced or replaced. In addition to interactive learning, training and role-playing, contractors receive five weeks of coaching afterwards.

Total Immersion Sales Summit is offered this spring in various locations throughout the nation:

Atlanta, GA (Sunday April 19--Friday, April 24, 2009, Hampton Inn & Suites, 3450 Creek Point Drive, Eastpoint, GA), as well as in Austin, TX, Goshen, NY and Los Angeles, California.

"We nail the pain that contractors go through," says Joe Crisara, co-founder of www.ContractorSelling.com  and Total Immersion Sales Summit, along with wife Julie. Contractors often start out of their home or garage equipped only with their tools and experience, not knowing how to build, operate and grow a business, he says. "Not charging what is necessary to grow your business ends up hurting consumers, contractors, employees and the industry. Contractors need to generate positive sales revenues to stand behind their work and increase the quality of their work. The industry must elevate itself, and Total Immersion creates a win-win-win for consumers, contractors and the industry," Joe says.

It's All About the Pain&And Solutions to It

Total Immersion creates freedom for customers, contractors and owners. Contractors find places to start negotiating with customers and provide them a range of options to discover and acknowledge their own budget. Through this process, contractors give customers what they want, and thus, become the solution.

"Companies experience breakthroughs to success through learning how to properly sell to customers via a range of options and prices," says Joe, who shares that everyone is happy, as customers choose what they want, technicians acquire new business and make money, and employers can pay technicians what they're worth and actually make a profit.

"Because of the Internet, consumers today are extremely educated. Whether or not you've had previous sales training, selling the wrong ways can really hurt you," says Joe, who uses every moment of the six days to transform some 20 contractors through a variety of techniques, as they immerse themselves in interactive role-playing activities, hands-on exercises, team-building, presenting, and personalized coaching, acquiring mastery and a necessary shift in awareness.

"We definitely impact peoples' lives. It's a quantum leap," Joe says.

The Crisara's Own Rags-To-Riches Story

Years ago, an HVAC, Plumbing and Electrical contractor, centered on new construction and remodeling, grew to $1.8 million in revenue. Due to growing incorrectly and a series of bad pay-outs by general contractors, the company went several hundred thousand dollars in debt. That is when Joe and Julie Crisara made a change and focused their business on retail service, selling directly to homeowners. Years of hard work and studying the masters taught them secrets to profitable service sales success.

They paid back their debts and acquired significant financial success, eventually selling their company for a great profit. This was the basis on which they formed the contractor sales consulting business www.ContractorSelling.com, a highly-successful membership-based community for HVAC, plumbing and electrical contractors with an enormous following of more than 1000 contractors. Many have experienced transformational results due to the company's Total Immersion Sales Summit, a popular and valuable service selling workshop.

"Contractors are hurting in this challenging economy," says Joe, who brightens up as he describes many contractors who changed their life and achieved significant profitability due to Total Immersion. "We've been where many contractors are today, having lived through just about every nightmare imaginable. We know that some 90-percent of contractors are in debt. We love to guide contractors from rags to riches," he says.

Upcoming Total Immersion workshops will take place in:

- Austin, Texas -- Sunday, March 22 -- Friday, March 27, 2009

- Atlanta, Georgia -- Sunday April 19 -- Friday, April 24, 2009

- Goshen, New York -- Sunday, May 3 -- Friday, May 8, 2009

- Los Angeles, California -- To Be Announced

To register for a Total Immersion workshop, please contact Julie Crisara at 877 764-6304, or register online at www.Totalimmersionsales.com.

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