About Joe Crisara

Joe Crisara, a world-wide sales educator and entrepreneur, has a style that has you feeling like he is a member of your family or someone you met before. His down-to-earth, direct and impassioned approach combines 31 years of contracting experience with strong expertise in sales best practices. Thus, anticipate hearing the thunderous ring of truth from Joe, who stands apart from traditional sales professionals as he helps contractors achieve revenues 3-5 times greater than the average salesperson. 

He's Walked In Your Shoes

“I've walked in your shoes and experienced the same pains, troubles and issues. The struggles we went through are still very real to me. So, we're not afraid to talk about difficulties, because we've personally experienced how to overcome them,” says this experienced contractor, who with his partner Julie transformed their fledgling contracting company years ago into a highly-successful service contracting profit generating business.  

Once they began studying and putting to use valuable sales and business practices, their revenues increased dramatically. Later, they sold their business for a significant profit. 

Helping You Live the Life You Always Imagined

Having a desire to help service contractors live the life they always imagined, Joe and Julie Crisara founded ContractorSelling.com some 10 years ago. During this time, they helped thousands of contractors set expectations, behavior benchmarks and profit dashboards to implement and measure the effect of the sales processes they teach. As a result, scores of contractors have built successful businesses. 

Utilize all of the many tools of ContractorSelling.com to acquire customized sales and business coaching, effective workshops, and articles, videos and audio resources. Owners/managers, office staff, frontline service techs and sales people will create high-performance sales revenue, profit and personal income.  

Impacting Start-Ups to Fortune 1000 Companies

Joe has helped companies ranging from start-ups to Fortune 1000 companies. This sales guru helps contractors understand and utilize principles of effective selling, emphasizing the concepts of persuasion, presentation and closing. For example, he will guide you in learning to help customers sell you, instead of you selling them.  

Combining theory with highly-practical advice based on real-life experience, Joe provides specific and authentic observations and solutions. Through many methods and resources, you will learn to repackage, differentiate and sell your services at a higher perceived quality and for more money than anyone in your market.  

A Passion to Transform

Joe has a true desire to help contractors become as successful as possible. Whether guiding contractors on a live coaching call, through in-person workshops, or via print, video or audio materials, you will feel his passion to transform   

“Our message combines a dose of reality mixed with motivation. We speak about things that only contractors experience, that others may never touch with a 10-foot pole…from government intervention to employee issues,” says Joe, who provides solutions and the truth of what's really going on. “We take them through the process and magnify the frustrations and let out the emotion,” he says. 

Joe's Expertise

Joe's expertise includes:

• Co-owning and operating an HVAC/R & Plumbing service business in northern Illinois
• Authoring several books and training systems to help contractors increase sales
• Coaching thousands of owners, techs and sales people to improve their results
• Speaking at organizations. groups and trade show meetings

Joe resides in Templeton, California with his wife Julie and their son Wyatt. Joe grew up in rural, northern Illinois for most of his life, where he and Julie owned and operated a profitable service contracting business. Joe earned a degree at Harper College in 1980.