The best qualified sales leads you can get come from asking satisfied customers to refer their friends and neighbors to use your service. While it makes sense to ask customers face-to-face for advice about getting more referrals, it is also wise to have a standard letter available to use for this. A letter often makes it easier for the customer to give it some thought of who would be the best referrals for you, and to get back to you at their convenience. . . . (to read the remainder of this article, please log in below.)
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