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DOWNLOAD: Verbal Packaging Common Repairs

This report will illustrate some ideas on how to "re-package" the typical trade jargon when describing some common heating repairs to communicate the problem more easily to the customer while also making it sound more valuable. As you start to use verbal packaging in your approach you will see that the first person who is sold on a higher value for each repair is you the tech or sales person. You must be sold first before you can present . . . (to read the remainder of this article, please log in below.)
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