CASE STUDY: Average Ticket Increased 4 Times
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2011 Fall Tour Dates Announced(Templeton, Calif.) — This fall, Plumbers, electricians and hvac service contractors will have a limited opportunity to join service contracting “Sales Whisperer” Joe Crisara at a Total Immersion Sales Summit and begin to immediately increase their sales the following week. This unique training 6-day training and 5-week coaching program teaches these service contractors the science-based principles of persuasion to help increase their level of customer service, revenue and profit.

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Win a Total Immersion ExperienceContractorselling.com, the largest online contractor membership site on the internet, announced details of a $10,000 essay contest.
The contest is free. Any contractor in the United States is eligible and it is open to technicians, salespeople, office personnel and owners.
“We really want to give service contractors who are struggling a way to be able to get this training in order to change their results and their life,” said Julie Crisara who is president of Contractorselling.com and the host of the OfficeWorks TV show.

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Total Immersion students who attended a recent HVAC Plumbing & Electrical sales training summit discuss a range of topics starting with their greatest challenge, their expectations from sales training and what they thought of the training and “Uncle Joe.” In the end, everyone is asked to rate the training on a scale of 1 to 10. Watch and enjoy the excitement of these students.
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Many business owners experience difficult times — periods when sales are low and cash flow is a dribble. But when a business is on the brink of closing, it takes hard work to keep the doors open. And a little bit of faith.
Bill Campbell, 56, has been in the HVAC business for 33 years. While Campbell describes himself as a “worker,” in 1993 he took on the title of owner and founded West Deptford, NJ-based Campbell’s Comfort System.
The 17-year-old business has seen its normal peaks and valleys, like any other HVAC company. But in 2008, as the recession worsened, Campbell’s business almost closed. Campbell recalls seeing the oncoming recession in early 2007.

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Templeton, Calif. – All salesmen need help when their sales drop or stagnate or even when they think there’s nothing else to learn. Unlike many sales trainers who are here today and gone tomorrow, Joe Crisara went back to many graduates of his Total Immersion Workshops and found dramatic improvement both in closing sales and higher per average sales. “There are lots of sales trainers who promise everything and then move on to the next assignment,” says Crisara, who has taught more than 1,000 contractors the secrets of his lifelong study of what works and what fizzles with contractor selling.
Every teacher, and that’s what a sales trainer is or should be, should be judged by only one criterion: “How successful are his students?” says Crisara, who founded the Total Immersion Workshops along with his wife, Julie. “When I measure the results, enthusiasm and commitment of my graduates, it’s the most rewarding feeling any teacher can ever have.” A random sampling of comments from his graduates include:

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