Many people doubt the validity of getting referrals as an actual mix of their marketing. By accident, many people get referred by customers that love them. So let’s face it, referrals start by doing great service that people notice. In my thinking, if you can make something happen on accident, then you can make it happen on purpose.
As usual, the reason something doesn’t work is usually screwed up in the beginning not at the point the problem is apparent. Let me go over the most effective way to get referrals. The key to getting a hot referral is to let the customer know you need their help. We all want to help someone. Think about it, if your landscaper told you he needed help getting more business, if you loved his service, wouldn’t you tell everyone you knew?
One of the great things about doing business in today’s world is the massive amounts of opportunities that exist to promote and advertise our business. Unfortunately these marketing opportunities can dilute your message to a point where potential customers may find it hard to find you.
So marketing has come full circle. The most effective way to get new customers is to ask your existing customers for referrals or what we used to call “word-of-mouth.”
How much can we expect from our front-line employees like office staff, installers, service techs and sales people in terms of bringing in referrals or do be a “prospector” for new clients?
You may have heard that most sales people who struggle just lack commitment. You may have wondered what that statement really means. Specifically, for me it means to be committed to bringing the transaction to a conclusion after you have made a presentation of your solutions.
This final step sounds easy but do sales people really commit to this?