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Viewing posts tagged: Price
Whenever I have a task that I don’t want to do, I find anything other than doing that task simply irresistible. Basically I put my head in the sand by doing the things I enjoy like talking to a client on the phone about how to turnaround their sales results or working on a new script to help a company convert more callers into buyers. The time I spend avoiding the work I need to do can be very productive. However, at the end of the week or month or quarter, I am still left with the task I HAVE to do. What’s worse and more dangerous is that now the task seems more daunting because it is so far overdue.
This is the question that many in the service contracting trades ask themselves after each opportunity. There are many who don’t even make a presentaion a particular event in the service business. Most simply mumble out all the facts during the course of their diagnosis and drizzle out the features and benefits early in the call as they “talk out loud” to their potential customers and then stick a price at the end of this segment.
Let’s face facts. Most of us take shortcuts when making a purchase that we are unfamiliar with. For example when we buy a flat screen television, new car or purchase a service we rarely use turn to price and reputation as a “shortcut” to tell ourselves about the quality of what we are purchasing. For instance if i said I was selling a car for $95,000 most people would envision a Mercedes Benz or Lexus loaded with all the trimmings.
Does this same effect happen when people buy hvac, plumbing and electrical service fron our company. Well I guess that depends on how your company positions itself in the market. Are you perceived as high end or a budget?
I remember the not so distant “good old days” when I made sure that I was home every Sunday night to watch one of my favorite shows. You would have to be from Mars to not know of or remember the HBO hit show The Sopranos which featured an inside look at some of the “alleged” New Jersey mob figures.
I know it seems like this is a product of the twisted mind of a sales consultant who has been on the road for a few weeks too long. But one evening while watching a re-run of the show, I began to think hmmm…