The one holiday that seems to always catch me by surprise is Groundhog’s Day. Each year I am reminded by warmly dressed television reporters in early February about this whimsical, annual event. As I was watching the news this past week, I saw that once again, somewhere in Pennsylvania, a small furry mammal will decide whether we have an early spring or a late winter just by his ability to see his shadow or not. This always reminds me of the movie “Groundhog’s Day,” starring Bill Murray.
In case you forgot, the film is about a television reporter that is assigned to this event in rural Pennsylvania. Essentially he keeps repeating the same day over and over again until he finally “gets” what life and love is all about. Unfortunately, many people and companies who sell their services are living this Groundhog’s Day scenario as well.