Watch this video of one of my all-time favorites Michael Gerber who wrote wrote the book “The E-Myth.” If you run a contracting business, I would highly recommend the book.
Share This Article| Rating:
What Is “On Code”To me, the definition of selling is to provide a solution that is directly “on code” with solving a problem your customer has. Basically if you provide solutions that are more like a laser beam than a shotgun, your buyer feels you know their situation better than your competitor and so they feel inclined to purchase from you.
To find exactly what people need and want, you have to understand how they think. Most people in the service business are “out of balance” in this regard. What I mean is that 90% of the attention they spend is on diagnosing technical issues and not on diagnosing the family or people who live in the home.
Share This Article| Rating:
