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Articles Categorized: In The News
All I Want For Christmas Is a New Lawsuit?
A Non-Litigious Holiday Party
By Elizabeth R. Ison, Esq.
With another holiday season approaching, companies nationwide are busy planning parties. Holiday socials are longstanding company traditions to thank employees and celebrate annual accomplishments. They can also be a breeding ground for employer liability — especially when alcohol is served.
A 2000 survey conducted by Vault.com found that 44% of employers had to reprimand an employee for behavior at a company holiday party. A 2010 poll by HR firm Adecco corroborate these findings: 40% of people surveyed saw or suffered a major indiscretion at a work-sponsored holiday event and 14% knew someone who was fired for bad behavior at a company holiday party.

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Adams Hudson to Share Marketing Secrets At Summit
Web Marketing 2.0
(Phoenix, AZ) — America’s top service contractor marketing expert, Adams Hudson, will share his latest developments about web marketing during for the first annual Sales, Profit & Marketing Summit, (spmsummit.com) Feb. 8 to 10, 2012, in Phoenix, AZ. Hudson will be the key speaker for the Web Marketing 2.0 seminar, where he reveals the latest and most effective methods on how to use email and the Internet to capture new clients.
“I have severely restricted my speaking engagements over the years to focus on my business, but when Joe and Julie Crisara asked me to speak at the Sales, Profit & Marketing Summit (spmsummit.com), I had to say ‘yes,’” said Hudson. “After more than a year of testing and development, we’ve created a near fool-proof way to improve web marketing for contractors that generate more leads and convert to more sales.

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Dates Set for Sales, Profit & Marketing Summit
Persuasion Expert - Keynote Speaker
(Templeton, Calif.) — world renowned social psychologist Dr. Robert Cialdini has been named the keynote speaker for the first annual Sales, Profit & Marketing Summit, Feb. 8 to 10, 2012, in Phoenix, AZ. featuring world renowned social psychologist Dr. Robert Cialdini.
“I’m totally excited for service contractors.” said event organizer Julie Crisara, “Finally hvac, plumbing and electrical service professionals will get the unfiltered information they need to increase their sales, marketing and profit results directly from the most respected expert in the field of persuasion. We really hope contractors take the chance to get information that had been only previously available to major think tanks, universities and iconic companies.” she added.

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Take Your Marketing & Sales To the Next Level
The Next Level Contractor Event
FIRST TIME EVER OFFERED: More than “just” a webinar, it’s a SERIES of FOUR powerful webinars (beginning October 6) from the Nation’s TOP trainers. You’ll see the GAME CHANGING METRICS to use in your company including:

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Julie Crisara Joins Women in HVACR
Co-Founder Joins Group
(Templeton, Calif.) — Leading HVACR sales trainer, entrepreneur and co-founder of contractorselling.com, Julie Crisara has joined Women in HVACR.Women in HVACR was established to improve the lives of members by providing professional avenues to connect with other women growing their careers in the HVACR industry. The organization strives to empower women to succeed through networking opportunities, mentoring and education.

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Total Immersion Summit Fall 2011 Tour Dates
2011 Fall Tour Dates Announced
(Templeton, Calif.) — This fall, Plumbers, electricians and hvac service contractors will have a limited opportunity to join service contracting “Sales Whisperer” Joe Crisara at a Total Immersion Sales Summit and begin to immediately increase their sales the following week. This unique training 6-day training and 5-week coaching program teaches these service contractors the science-based principles of persuasion to help increase their level of customer service, revenue and profit.

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Interview with ContractorSelling.com CEO Joe Crisara
In this interview, ContractorSelling.com CEO, Joe Crisara shares his thoughts about the state of the service contracting industry and their importance to society. He also talks about his commitment to helping those who need help.
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$10,000 Total Immersion Essay Contest
Win a Total Immersion Experience
Contractorselling.com, the largest online contractor membership site on the internet, announced details of a $10,000 essay contest.
The contest is free. Any contractor in the United States is eligible and it is open to technicians, salespeople, office personnel and owners.
“We really want to give service contractors who are struggling a way to be able to get this training in order to change their results and their life,” said Julie Crisara who is president of Contractorselling.com and the host of the OfficeWorks TV show.

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