Welcome to the Contractor Selling Blog!

Ideas To Help Your Service Contracting Business Become More Profitable

«See All Posts by Julie See All Posts by Joe»

Yoda Creates 6 Options He Did By Joe Crisara

July 21, 2015 at 11:44am

The Many Voices of Joe

Watch the video below to see how I, and the many voices of Joe, teach you how to make 6 options on something as simple as a toilet flapper call. (by the way – you can use this same template to create 6 options for a thermocouple, circuit breaker, etc.)

You will see me create 6 options using the Best Ever Flat Rate Guide, plus present my top option to a customer. I’ll show you how handle it by doing Pure Motive Service, and so will you once you watch this video.

Stop Losing Jobs Too Price Shoppers (the easy way) By Julie Crisara

July 15, 2015 at 10:19am

Joe Takes Your Advice

Watch the video below to see how Joe takes your advice and loosens up a bit while he teaches you how to overcome one of the top objections in the field from customers… Your prices are high, so I need to shop around.

You will see a full length presentation from beginning to end with the objection not only once, but two times. Joe show you how handle it by doing Pure Motive Service, and so will you once you watch this video.

ANNOUNCEMENT: New 3-Day Total Immersion Event By Joe Crisara

June 23, 2015 at 6:15pm Tags:

New 3-Day Format Dates Announced

All of us here who believe in the “Pure Motive Service” model are excited to announce that this fall a new format will begin that is going to allow for more access to LIVE training at the appropriate level of instruction.  These new classes which were requested by popular demand now make it more affordable and take less time as well. “This way your people can attend a Total Immersion 3-day event and begin using the material the very same week,” said Joe Crisara who is not only the class instructor but President of the Total Immersion Service System.

Click here to attend our first Total Immersion class in Boston – August 24th through 26th

Other upcoming dates will be announced shortly… Stay tuned.

Customized for Your Level Of Skill

For the first time ever the Total Immersion Service Sales Training for HVAC Techs, Plumbers and Electricians will be offered to match your unique skill level.  Starting this August (Dates will be announced soon) you will now be able to attend…

  • Total Immersion Basic Training – Send new employees to a Total Immersion Basic Skills 3-Day class to absorb the basics of connecting, creating service options and closing the deal.
  • Total Immersion Advanced Training – You will also be able to send higher level techs to the Total Immersion Advanced 2-Day Training for those looking to become the highest level performers.
  • Total Immersion Performance Coaching – You will still be able to attend performance coaching for those who are looking to manage and coach the process as well.

Includes Flat Rate App

The classes now include the NEW Best Ever Flat Rate App which can create a customized 6-option price presentation in under 3-seconds. You can also include your client’s name built right into the options.  “We are excited at the prospect of our students having the best world-class tool to create options for their client’s the easy way,” said Joe (Uncle Joe) Crisara.

Power Option Sheet Template Bonus

For those who wish to be put on our Pre-Season VIP Guest List or those of you who would like more information when we make our announcement of prices and class dates we are giving away a special bonus.  You will receive the NEW Power Option Sheet Template that has increased one of our client’s revenue by 83% and cut their callbacks by 92% in just 3-weeks.


Or you can email us at info@contractorselling.com and put VIP LIST as your subject header. You will receive your bonus and be included in the announcement as it happens.

P.S. Look for our “special bonus giveaway” for those who sign up in July 2015.

Service CSI: Who Killed Our Callback Rate? By Joe Crisara

June 14, 2015 at 9:24am Tags: ,

Callbacks Are Costly

Callbacks are costly. Each time we go to a customer homes it can cost as much as $250 or more.  In a recent discussion on Linkedin,  John Whitney Jr. said, “Field service techs want the right tools and a minimum of distractions. Managers want constant contact, on-the-fly updates, and solid record-keeping. IT/ tech guys want cool new toys and the latest apps. The company wants to get the job done with one visit.  And, of course, the customer wants the work done correctly and in a timely fashion.  Sometimes, these goals all work together. But sometimes they don’t.  What can we do to improve this situation?”

Do You Really Offer Premium Service? By Joe Crisara

March 10, 2015 at 1:42pm Tags: ,

It only stands to reason that a company that considers itself a premium quality company would offer it’s customers a premium quality option for any work that it would do. If you agree that this is true, then you would undoubtedly be shocked to find out the staggering number of service companies that think they are a premium quality company but then fail to offer their customers the most premium option when given the opportunity to offer their services.

Most of the resistance to offering the highest premium option stems from the fact that sales people and sometimes owners of companies “mind read” customers and assume they would not make such a purchase due to the higher investment. The reality is that many consumers prefer to purchase quality options while spending more money to avoid the hassle of making a mistake by spending too little and receiving a poor quality product or service.

Warning: You May Finally Learn How to Listen By Derek Lauber

February 11, 2015 at 4:56pm Tags:

There was time where I would gladly smile at someone, nod my head and pretend to listen them.

I admit, I was one of those people in a business meeting who had The Girl of Ipanema playing in their head smiling while someone else was talking.

I was also the person who would listen to someone just long enough to prepare my own thoughts and next statement about me. Always thinking about myself no matter what the other person was saying.

I was a pretty poor listener.

I am going to step out on a limb here and suggest that many of you are in the same boat…

Brad’s Secret By Joe Crisara

October 31, 2014 at 3:30pm Tags:

The Science Of Pricing By Joe Crisara

September 22, 2014 at 5:21pm Tags:

Giving Options Not Ultimatums By Joe Crisara

September 10, 2014 at 5:53pm Tags: ,

Yes I’d like to have my people do a study on creating options!

Click Here To Participate

Lifetime Value Of HVAC Customers By Joe Crisara

September 08, 2014 at 3:33pm Tags:

This very interesting info-graphic was provided to us by Continuity Programs.

Lifetime Value of HVAC Customers

Google Analytics integration offered by Wordpress Google Analytics Plugin